Any T-shirt is only as good as its yarn. That’s why we only use the best – Belcoro®

As industry pioneers, it may not surprise you to learn that thanks to a unique manufacturing process, we’re the only imprint brand that uses Belcoro® yarn – setting a new standard in softness and quality. This is just another example of how our T-shirts stand out from the crowd, offering a cleaner and more stable printing aread and fewer loose fibres. This means better quality printing, improved washing performance, less pilling and more.

• Belcoro® yarn is a proprietary trademark of Schlafhorst, manufacturers of the new Autocoro automatic rotor spinning machines installed at our manufacturing plant in Morocco
• Fabrics that use yarns produced on Autocoro machines are submitted to Schlafhorst’s laboratory where they are subjected to a number of tests including amongst others pilling, shrinkage, elongation and wash fastness.
• Fabrics that conform to the rigorous requirements of Belcoro® Quality Standards are awarded the Belcoro® licence – a globally recognised quality guarantee.